Bowery tattooed ladies · 1909–1983

Betty Broadbent, the Tattooed Venus

Born Sue Lillian Brown, she was tattooed in New York by Charlie Wagner and Joe Van Hart, entered a 1939 World’s Fair beauty contest, and became one of the most photographed tattooed women of the century.

Betty Broadbent seated, showing tattooed arms and legs
Betty Broadbent, in a seated studio portrait.From the NYC Tattoo Shop History Digital Archive.
1909Born Sue Lillian Brown on November 1, in Zellwood, Florida
1926–27Wagner and Joe Van Hart begin her bodysuit in New York
1939Enters a televised beauty contest at the New York World’s Fair
1981First inductee of the Tattoo Hall of Fame

Betty Broadbent was born Sue Lillian Brown on November 1, 1909, in Zellwood, Florida, and raised in Philadelphia.[2][1] At fourteen she was working as a nanny in Atlantic City when she met the tattooed performer Jack Redcloud, who introduced her to Charlie Wagner.[2][1] Over about two years, beginning in 1926 or 1927, Wagner and Joe Van Hart covered her with a bodysuit of more than 565 designs.[2][1] She became one of the most photographed tattooed women of the century, rode in Wild West shows, toured as far as Australia, and in 1939 walked into a World’s Fair beauty contest. This page follows that career, and it keeps her own later remarks in her own words.

Quick facts

Born
November 1, 1909, Zellwood, Florida, as Sue Lillian Brown; raised in Philadelphia
Died
March 28, 1983, Florida, in her sleep
Known as
Betty Broadbent; “the Tattooed Venus”
Tattooed by
Charlie Wagner and Joe Van Hart, beginning in 1926 or 1927 (sources differ). Wikipedia also names Tony Rhineagear and Red Gibbons
Designs
More than 565, including a Madonna and child on her back, Lindbergh on the right leg, Pancho Villa on the left, and a spread eagle across the shoulders
Retired
1967, near Tampa

Atlantic City, Charlie Wagner and a two-year suit

The introduction in Atlantic City sent her to New York and to Wagner’s room at the foot of the Bowery.[1][2] Sources differ by a year on when the work began: 1926 in some accounts, 1927 in others.[1][2] Joe Van Hart, Wagner’s partner on the job, is named consistently. Wikipedia also lists Tony Rhineagear and Red Gibbons among the tattooers.[2]

The finished suit, by Wikipedia’s count, had more than 565 designs.[2] Among the pieces later writers single out are a Madonna and child on her back, Charles Lindbergh on the right leg, Pancho Villa on the left, and a spread eagle across the shoulders that took six sittings.[2][1] On a souvenir card she later said, “It was done for professional reasons only. I have no regrets.”[2] To a New York Times reporter, on May 3, 1939, she said, “It hurt something awful, but it was worth it.”[2]

Betty Broadbent in Sydney in 1938, showing tattooed arms, chest and legs
Broadbent in Sydney, April 4, 1938. Ray Olsen, Pix magazine. State Library of New South Wales, via Wikimedia Commons. No known copyright restrictions.

Ringling, the World’s Fair and the long road

Clyde Ingalls brought her to Ringling Bros. and Barnum & Bailey.[2][1] She also rode steers and horses, including with Tom Mix and with Harry Carey’s Wild West show, and she worked for Cole Bros. and Sells-Floto.[2][1] In 1937 she toured Australia and New Zealand, where the Sydney photographs in our gallery were made.[2][5]

At the 1939 New York World’s Fair she appeared in John Hix’s “Strange As It Seems” and entered the televised “Fairest of the Fair” beauty contest — a booking that treated a heavily tattooed woman as a beauty contestant, not only as a sideshow exhibit.[2][1]

In the off-seasons she tattooed, including in San Francisco arcades and in Montreal and New York.[1][2] A 1956 pay stub, preserved in later accounts, was for $220.[1] She retired in 1967, near Tampa.[1][2]

Hall of Fame and last years

In 1981 she became the first inductee of the Tattoo Hall of Fame.[1][2] Interviewed for the Tattoo Archive that year, she said, “Boy, do I miss the people and the travel.”[1] She died on March 28, 1983, in Florida, in her sleep.[2][1]

Her career sits at a hinge in the sideshow’s history: tattooed in a Bowery shop, exhibited in the last great circus decades, and still famous enough, in 1939, to walk into a World’s Fair contest under her own name. The photographs from Sydney, and the earlier Bowery sittings, are why her face is still the one many people picture when they picture a tattooed lady.

NYC Tattoo Shop is at 141 Canal St, a short walk from the shops where Wagner tattooed her. The history here belongs to New York. We’re proud to work nearby.

Betty Broadbent FAQs

Who was Betty Broadbent?

Betty Broadbent (1909–1983), born Sue Lillian Brown, was one of the most photographed tattooed women of the twentieth century. Charlie Wagner and Joe Van Hart tattooed her in New York. She toured with Ringling and other shows and later tattooed in the off-season.

Who tattooed Betty Broadbent?

Charlie Wagner and Joe Van Hart, over about two years, beginning in 1926 or 1927. Some accounts also name Tony Rhineagear and Red Gibbons.

Did she enter a beauty contest at the 1939 World’s Fair?

Yes. She appeared in John Hix’s “Strange As It Seems” and entered the televised “Fairest of the Fair” contest.

When did Betty Broadbent die?

On March 28, 1983, in Florida, in her sleep. In 1981 she had been the first inductee of the Tattoo Hall of Fame.

Sources & further reading

Numbers in brackets, like [1], point to the sources below. Use ↩ to jump back to the passage. Where sources disagree, we say so in the text.

  1. Tattoo Archive. “Betty Broadbent.” 1995. www.tattooarchive.com a b c d e f g h i j k l m n o
  2. Wikipedia contributors. “Betty Broadbent.” Accessed November 10, 2026. en.wikipedia.org a b c d e f g h i j k l m n o p q r
  3. Ray Olsen. “Betty Broadbent, the ‘Tattooed Venus,’ Sydney, 1938.” State Library of New South Wales, via Wikimedia Commons. commons.wikimedia.org a

Further reading

  • Michael McCabe. New York City Tattoo: The Oral History of an Urban Art. Hardy Marks, 1997.
  • Albert Parry. Tattoo: Secrets of a Strange Art. Simon and Schuster, 1933.
  • Amelia Klem Osterud. The Tattooed Lady: A History. Taylor Trade, 2014.

Get tattooed a short walk from Chatham Square

Traditional flash with Bowery roots, custom work and walk-ins until 11:30 PM at 141 Canal St, Manhattan. In Brooklyn? Book NYC Tattoo Parlor.

212-404-8287 · [email protected]

NYC Tattoo Shop storefront at 141 Canal St, Manhattan, with a Walk-ins Welcome sign in the window
Copyright 2019-2026 (C) NYCTattooShop.com. All Rights Reserved. Terms of Service | Privacy Policy
Book Now